Critically Acclaimed Best Seller

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We are proud to share that the transformative work of Arthur J. Rutledge and Vertical Mindset Group has been recognized by leading publications.

Stop Waiting for the Label Says Arthur J. Rutledge: How Musicians Can Build Their Own Empire with Confidence

For independent musicians, the story is often the same: the talent is there, the passion is undeniable, but the business side—landing the game-changing sponsorships, festival slots, and brand deals—feels like a locked room. The key, according to author and mindset coach Arthur J. Rutledge, isn’t waiting for a major label to open the door. It’s about building the confidence to kick it down yourself.

Rutledge’s new book, “11 Pillars of Confidence: Build & Lead an Empowered YOU,” is already a critically acclaimed bestseller, but its message is especially resonant for artists navigating the modern music industry. It provides a direct blueprint for developing the internal framework required to stop thinking like a starving artist and start acting like a CEO. The reality is, major labels don’t just sell music; they sell a confident brand. They pitch, negotiate, and secure deals on behalf of their artists. But what if you could learn to do that for yourself?

Keys to Unlock Consistency

I recently wrote the bestselling book “11 pillars of Confidence” and didn’t know I had the ability to even accomplish it. I did not have experience with writing a book like most people don’t. What I did have was a background in speaking and coaching combined with a strong discipline to achieve whatever I put my mind to. The first thing I did was to make a solid decision. I say that because most things we want to accomplish in life are not followed through with due to indecisiveness.

Second was to stay committed to an ideal that was closest to my heart. You may ask what’s that desire? The answer was to be able to ensure and cultivate over a million leaders in my lifetime. This may sound steep and for some unattainable. I realized to become the person who was going to take on such an enormous task would need to be able to see the people that I visualize helping with my future book is in their hands. The possibilities of the many embracing their possibilities and hopefully obtain the things that fulfill them in their lives.

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We caught up with the brilliant and insightful Arthur J. Rutledge a few weeks ago and have shared our conversation below.

Hi Arthur J., great to have you with us today and excited to have you share your wisdom with our readers. Over the years, after speaking with countless do-ers, makers, builders, entrepreneurs, artists and more we’ve noticed that the ability to take risks is central to almost all stories of triumph and so we’re really interested in hearing about your journey with risk and how you developed your risk-taking ability.

Risk is a normal aspect of living fully. A matter of fact, it is the only way to guarantee strengthening our emotional fitness. I grow up taking on challenges that most people won’t because I do the things in which my heart revels. I’m sure if I had let my sensibilities catch up to me, they would’ve stop me from learning how to be unstoppable. Read more